Let's pretend for the sake of this post that you've already done some keyword research using the Adwords Keyword Tool. You've come up with 5 keywords or keyword phrases that if properly implemented into your blog will bring you a great deal of organic search engine traffic.
Let's look at some typical ways of keyword optimization on a blog, first of all there's placing them in your content, placing them in your heading, placing them in your opening paragraph and making them bold or a bigger font size within your article. These techniques are great for building the foundation of your blog to get ranked in search engines but the the problem with these is that if you and I know about them then thousands of other people know about them too which isn't giving your blog the advantage, so how do you go above and beyond your competition?
To make your blog stand out in the crowd you need to start looking to the "dark side" of your blog by putting them in places that your readers won't see, places that are only visited by web crawlers, I'm referring to the HTML (HyperText Markup Language) structure of your blog.
Metadata is used to give information about your information, in other words it helps describe certain tags within your HTML, but in our case will help us put more keywords on our blog.
There are several ways of doing this such as:
- Title Meta tags
- Description Meta tags
- Keyword Meta tags
- Heading Meta tags
- Alt Text
The first four on the list are called metatags and are usually located between the "head" tags. There are four things you can put inside these tags, Title, Description, Keywords and Heading, here's an example that you can copy and paste right onto your blog and replace the data with your own.
<title>Your Blog Tittle Here</title>
<meta name="description" content="Write a short keyword-rich description about your blog">
<meta name="keywords" content="Enter keywords seperated by commas">
Another great way to insert keywords into the HTML section of your blog is to use what's called Alt Text. Alt Text stands for alternative text and is used to describe images on your site to search engines and for readers who can't view images on their computer/internet browser. Here's an example for you to imitate with your own images:
<img src="filename.jpg" alt="short description with a keyword"/>
It's not a hard task to do, especially if you've been into the depths of your HTML code before. Just like integrating any keywords within your blog you have to make sure your not keyword stuffing or you could end up in a worse position than you started. For example don't make your keyword metatags the same thing and if your picture is of a magnifying glass don't make the alt text camping trips, use it don't abuse it!
Have you guys ever used metadata before? did you find it helpful? any other Keyword integration tips?